Giving Away Free Samples Has Seven Benefits


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You may be reluctant to give away free samples or demonstrations of your products and services. In the end, there's no guarantee of a return on your investment. But, it's just like any other marketing strategy. Promotional products are all about increasing the awareness of your brand and linking your brand with generosity.

You may feel as if you're wasting your money if you give away demonstrations or samples of your product. It's your specialty, and you know it's a worthy product or service that will be able prove its value. So why should you give the product away for free? However, free samples can work when they're distributed thoughtfully and in appropriate amounts. Here are some benefits to offering product samples to customers at no cost.

The word gets out

You can instantly increase awareness by giving away free samples. Find the most efficient method to distribute samples for free to your intended audience and let them share your brand's name with their friends.

Shows your generosity

Your firm's generosity is evident in the way you've given away free samples. It's completely free. Don't expect any to receive feedback, tips or even a future purchase; you're simply letting them utilize the product and judge it for themselves.

Gets feedback

Of course, you don't get feedback however that doesn't mean you won't get any. If you're offering free samples in person it's possible to receive some immediate feedback. You can get online feedback by putting an hashtag or your Twitter handle in the packaging. To increase brand awareness it is possible to retweet positive testimonials about your product.

Tests out new products that could be a good fit

After you've gone through a rigorous process of testing new products, you might want to produce some samples for the market you intend to try out before you decide to begin mass producing the product. It is possible that you'll receive positive reviews from your customers and this could suffice to convince the management to accept mass production.

Tempts existing customers

It is possible to encourage your customers to spend more by giving them free samples if they spend more than a certain amount. The samples could be offered for new product lines, or even related products - anything that can entice customers to purchase the product in the future.

Receives publicity

It is possible to get press coverage or online buzz if your product samples or demos are presented in a unique way. Publicity stunts that are obvious don't always work, but be subtle.

Shows confidence in your product

It shows that you are prepared to provide the product for free. Businesses who lack confidence in their products are unlikely to wish to deter groups of people walking around and then find out that they aren't happy with the product.  

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