Free Samples Are An Effective Product Promotion Strategy

 product samples


Have you ever stood in line to sample the product? Did you ever feel that the most satisfying thing was being offered something free? That's the power of using free product samples to effectively promote the product.

A few small-scale business owners may think that they may even be giving away money. After all, that is exactly what they are doing when they distribute a product without any compensation. Look at the free promotion in a different light. To promote your product, you must spend money. Instead of focusing on a free promotion strategy just giving away money, it is actually financially advisable to put the costs of a promotional offer under a marketing expense.

The concept behind a free trial promotion is to connect with your potential customers and let them test your product. With a free sample to try, they will definitely be tempted to buy your product in the future, given knowing that it has satisfied an expectation or need.

Free Sample Promotion Ideas

What can you do to develop a strategy to promote the product at no cost? These are some proven strategies that have worked.

Samples are available at your local store

This could be your opening day, a milestone in running a business, or as a well-published "thank you" to your customers in the area. The best method to be successful is to promote your free product samples and even on TV news spots if you can get the opportunity. Make sure you distribute an announcement about your free sampling day.

Give it Away On The Street

Red Bull gained a loyal customer base of thousands of people when they started to go on the streets of large cities. They offered free cans of their product on the streets and made it simple for people to pass by. This approach could work in your city.

Sponsor an event and give samples

Participating in a major event is a fantastic opportunity to showcase your brand and gain a lot of testing. You could sponsor the local marathon or golf tournament.

Mail Free Samples

This means that you need a specific mailing list and products that can be easily sent. But, if you have the correct recipient list and the product that is in the hands of the people who you know would benefit from it, this method can work very well to advertise your product.

Draw for a free product

You can't offer multiple products? Are your products a little too costly for everyone to test for free? Matt's new bike shop is The Cyclery. Matt sells high-quality bicycles that are built and assembled in America.

Matt offered to draw one person a bicycle during the first weekend of his shop. Everyone who visited his store on the weekend that the shop was opening was eligible to enter a drawing. Meanwhile, Matt gave away free food and even set up a cool bicycle obstacle course for kids to test their skills. This kind of promotion enabled Matt to meet several new customers and offer one product.

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